What do people want from Video Interpreting? A Case Study

The Evolution of VideoLoop: Adapting to Client Needs in a Digital Era

As the world grappled with the onset of the COVID-19 pandemic, the communication landscape underwent a dramatic transformation. Recognising the emerging need for digital solutions, we at LanguageLoop ambitiously launched our video conferencing platform, VideoLoop. This venture was initiated when platforms like Zoom and MS Teams rapidly gained popularity, reshaping how businesses and individuals connected.  What we learned may help other organisations consider how they connect with language professionals.

Learning from VideoLoop

Understanding Client Preferences

Our journey with VideoLoop was a profound learning experience. We discovered that while innovation is crucial, aligning with client preferences is equally important. Our clients preferred utilising existing, familiar meeting platforms, including language services. This feedback was invaluable, highlighting the importance of convenience and accessibility in service delivery.

Integrating with Existing Platforms

The key takeaway was that clients preferred not to download a new, specific app to access language professionals. Instead, they favoured the idea of integrating language services into the platforms they were already using for their daily meetings and interactions. This approach presented several advantages:

  • Reduced IT Burden: Using existing platforms significantly reduced the burden on our clients’ IT teams. There was no need to manage additional software installations or navigate new digital environments.
  • Streamlined Training Familiarity with platforms like Zoom and MS Teams meant that teams required less training to access language services. This ease of use ensured our services were as accessible and user-friendly as possible and that technology didn’t become a barrier.
  • Human Touch in Localisation: Despite the advancements in AI translation technology, localisation services balanced with human professionals remain crucial. They offer a nuanced understanding of cultural contexts, idiomatic expressions, and regional specificities that AI often cannot fully grasp or accurately convey, ensuring that translations resonate more effectively with the target audience.
  • Advanced Security Measures by Tech Giants: Organisations like Microsoft and Zoom implement robust security protocols to protect private information. These measures include end-to-end encryption, multi-factor authentication, regular security audits, and international data protection standards compliance. This ensures that sensitive information shared over their platforms remains secure, confidential, and updated regularly, and the data can be stored here in Australia.

The Way Forward: Flexibility and Adaptability

Embracing Client Needs

Armed with these insights, we pivoted our approach. Rather than trying to introduce a new platform, we focused on integrating our services with the platforms already in use by our clients. This strategy not only increased our service accessibility but also aligned closely with our commitment to providing seamless and efficient language solutions.

Expanding Our Expertise

Our language professionals are now adept at operating across various popular video conferencing tools. This adaptability ensures that we can provide high-quality interpreting services, regardless of our clients’ digital platform.

Commitment to Excellence

At LanguageLoop, our journey with VideoLoop reinforced our commitment to listening to our clients and continuously adapting our services to meet their evolving needs. We learned that innovation is about creating new solutions and adapting and integrating existing technologies to provide the best possible service.

As we move forward, we continue to prioritise the needs of our clients, ensuring that we remain at the forefront of providing exceptional language services in an ever-changing world.


Interested in LanguageLoop’s video conferencing interpreting services? Contact us to find out how we can facilitate seamless communication for your organization, regardless of the platform you use.